Why SEO is Important for Personal Brand Entrepreneurs

Why SEO is Important for Personal Brand Entrepreneurs

For any entrepreneur or a personal brand trying to establish itself in the industry, the most important thing is to have a unique product. However, there are few things such as SEO, which entrepreneurs can utilize to improve their online presence. Most people use search engines such as Google, Bing and Yahoo as their tool to find information about any business. Search engine optimization can help you get better visibility in search engines thereby resulting in improved business opportunities.

When you’re building brand recognition, your audience is going to Google you or the name of your brand. What comes up in the search results has a heavy impact on your brand image—luckily, you have control over that all-important digital first impression if you pay attention to SEO.

As per market research, nearly eighty-two percent of users utilize search engines to make their purchase decisions and around seventy-five percent of mobile searches about any service or product lead to the sale. Thus, it is clear that entrepreneurs need to improve their presence in search engines to move ahead of their competition. Let us now look at five reasons why entrepreneurs need to look seriously into SEO for their businesses.

Important points about SEO for personal brand entrepreneurs:

Trust

For any entrepreneur/personal brand, trust is the most important thing while doing online business. It is even more important for start-ups, which have not yet established themselves as brands. Users tend to have more trust in sites that rank on the top of search results and if you can also reach the top spots for your industry keywords then you can expect more business as well as improvement in online reputation.

Reputation Management

In searches, reputation management involves getting the top position for branded queries. If any prospective customer searches by your company name, the person should get to see your website as the first result and it will help in the creation of better impression about your firm.

Keyword Research

If you want to understand things people are searching for related to your niche and terms your competitors are ranking on, then you will have to look into keyword research. Similarly, if you know the keywords then it will be easier for you to make the content based on those keywords and reach your targeted customers.

Site’s Loading Time

Website’s loading speed is a pretty major ranking factor so you will want to remove any non-essential elements to your site such as music players or graphics that might slow things down. Faster websites generate more conversions so this is a big must! An important tip is to make sure your site is mobile responsive.

At the end of the day, it’s clear to see why SEO is important – and let’s face it, SEO tips and tricks are always useful but we always need to remind ourselves that the content is for your audience and not Google.

When you cover the basics of SEO and are consistent in publishing high-quality content naturally without “keyword stuffing” or trying to game the system, Google will effortlessly look at your site as an authority in your niche.

Organic Traffic

If your website’s organic traffic continues to grow then it indicates growth of the company and entrepreneurs can show it to investors to get funding. Additionally, since you do not have to pay for search traffic, any conversions achieved have very good ROI.

Social Media Links

Nowadays, SMM or social media marketing is interlinked with SEO. Most search engines give value to social signals and better search ranking can be achieved if a website is socially active.

Summary

Entrepreneurs need to take all the assistance available to make their business grow and SEO can prove to be a very important part of their overall business strategy.

Aakriti Kapoor is the Digital Marketing Strategist at Digitaloitte, a top digital marketing company in India that provides digital solutions to various industries.

Posted in SEO