A website is nothing if doesn’t receive any relevant traffic from the web. Moreover, a successful website is that which drives huge organic as well as inorganic traffic. However, new businesses and startups usually rely on organic traffic since garnering visitors from paid campaigns means spending a notch higher than their expected advertising budget. After all, the initial phase of a company is highly dependent on cost-effective strategies in increasing their brand’s popularity and organic traffic could help a business in the same.
Getting to the basics of Organic Traffic:
Organic traffic is that which comes from search engines (e.g. Google, Yahoo or Bing) when visitors come to your website by clicking on a specific keyword related to their requirements and your offerings. On the other hand, inorganic traffic is drawn from social sites, paid ads and affiliate marketing.
Coming back to the former, organic traffic is considered to be more valuable as a long-term strategy in the market as well as on the web. The entire SEO landscape relies on it. The reason being, organic traffic enhances your chance to rank higher on the first page of search results since a majority of the users don’t even bother to go beyond page 2 of any browsing result.
Best ways to increase organic traffic to a website:
1. Long Tail Keywords
We listed as first because a company’s keywords choice can either get it climbing up on the search engine or bring it down to being invisible.
Suppose you run a travel blogging journal and want to rank for the best location for vacations, the chances of your website ranking on for the same phrase will be lean if the existing competition is taken into consideration. So what you should do? This is where long tail keywords come handy. You can try being more specific. For example, you can go for The Best Location for Vacations in Europe, or probably try Most Visited Locations in Europe for Summer Vacations. Having done this, you will be specific with your blog ideas and also attract readers who are in search of the same content.
The trick is to find long key keywords that are captivating and have low competition. It could be a challenge to find such a combination. So to ease your efforts try looking at the bottom of the search pages.
In addition to this, you can have free as well as paid access to keyword analytics tools such as Google Trends, Long Tail Pro. Adwords Key Planner, Moz, Raven Tools, etc, that allow you to discover the trending keywords and phrases, and help you come up with effective and attractive long tail keywords
2. Generate Relevant Content
The first and foremost way to interact with your audience is through the content you put up on your website or advertisement copies.
Your website content should be of two types:
- Evergreen Content: It is created to stay on the web for a longer run. It’s helpful in enhancing the authority of a website/ blog over time. It remains consistent and its relevance will remain intact for a longer time period.
- Topical Content: This is what Evergreen is not. It is created for a shorter period of time and comes with a tendency to become outdated. This type of content has articles on latest trends, statistics reports or numerical reports that are likely to go out of date. But this should not be ignored as users majorly do their searches with keywords that include, trending, latest, new and so on. Topical content can get your website in the trending list of search results.
Therefore, having both types of content will assist you in maintaining and elevating your website’s reputation as an informational resource.
Another essential point to remember is paying heed to the quality of your content and how frequently you upload your blog. If your topic is useful to the reader and has been well written, your content creating efforts will be rewarded with references, mentions, shares and likes improving your website’s ranking. And if you constantly update your blog, Google crawlers will find your content and will help you gain significant traffic from organic sources.
3. Generating Inbound Links
A company’s website ranking depends upon two major factors, its domain age, and the number backlinks. Websites with longer domain age usually end up on the earlier in search results and if you have just stepped into the digital arena, you will have a lot of time to acquire a significant domain age.
Coming on to the other factor! This is something you can optimize according to your business goals. Google favors those websites which have a higher number of web pages linking to their site. This not only renders your brand as a source to obtain reliable and trustworthy information but also enhances your authority over the domain you operate in. Backlinks or Inbound links work well to have your content and products/services gain online popularity and improve your chances to attract prospective clients and generate valuable leads
4. Track and Measure your Website Performance
To stay at the top, you have to come up with new strategies and tactics for your business. And with the present-day market being fiercely competitive, you have to track how your business is doing at regular intervals. Know the numbers of visitors coming as organic traffic and adjust your SEO and Digital Marketing techniques accordingly.
To start with basics, you can analyze the strength of your organic traffic from Google Analytics and Webmaster tools. These tools will show the percentage of traffic driven from various online channels like referral, social, organic etc. In addition to this, you can keep track on your keyword search ranking and estimated traffic for new keywords with AdWords Key Planner.
Acquiring Organic traffic requires a variety of efforts and practices. SEO industry is all about this and functions on consolidating the strength of organic traffic for a website. Focusing on the same, we’ve tried to capture some of the most important factors which determine a site’s incoming traffic so that you can know what is relevant while aiming customer acquisition via organic traffic.