8 Digital Marketing Trends to Watch Out for in 2018

Digital Marketing Trends

8 digital marketing trends that you’ll want to watch out for in the new year.

Digital marketing is here to stay. There can be no doubt about that. In fact, it is set to dominate the marketing landscape in an unprecedented manner due to a combination of factors. The proliferation of smartphones and hard-knuckled data pricing wars created the environment that gave birth to newer ways of doing things. Marketers have been forced to rethink their strategies and many embraced digital marketing channels to acquire and retain customers.

Digital Marketing is a marketing technique that makes use of electronic devices such as personal computers, smartphones, tablets, televisions and gaming consoles, etc. Digital marketing applies to platforms like websites, mobile apps, social networks and others. Every day we heard of a new technology by making use of which we can promote our business website, mobile application or social networking page on the web. The rest of the article lists some methods which are used in the emerging digital world.

This widespread adoption of new media marketing methods is indeed a step in the right direction. The last decade has seen an incredible increase in client responsive technology and digital marketing campaigns are incorporating more and more strategies to capture that aspect. Outdated digital tactics are being replaced with platforms that place customer experience at the center of their attention and thus creating a brand experience that will prove both effective and efficient in the long run.

So, read on to learn about the biggest digital marketing trends in 2018:

#1. Mobile

We are living in the age of the Mobile and marketers should have a mobile-first mindset. The starting point is a shift of the mindset to win in the mobile universe. The mobile user consumes content on the fly and they also have shorter attention spans. Mobile is everywhere and social networking is the main activity, this is a lucrative gold mine of opportunities.

#2. Data Management

Data is the fuel that powers all marketing activities and the mastery of Big Data is a critical success factor in 2015 and beyond. Marketing decisions derived from data insights tend to provide a high ROI.

#3. Social Media

The term social media is used collectively for social networking websites such as Facebook, Twitter, Google+, LinkedIn, and others, etc. Social media play an active role behind the success of an online store, a business brand and popularity of any other online service. There are millions of users of every social networking site and websites like Facebook offer the facility of creating a business page where one can easily promote a business or website.

#4. Creative Content

The point of being on social networks is for brands to maximize their reach within the target audience. Content is the way but it is not just any piece of content. Why is this important?

Social networking sites have changed their algorithms in the past year to punish overly promotional content or that which has poor engagement. The organic reach of many posts has dwindled remarkably. A lot of marketers are complaining that their posts are reaching less than 2% of their fan base. The only way to be visible, increase reach and survive in this digital jungle is via the creation compelling and relevant content. Visual content is most powerful in driving engagement and conversions.

#5. Search

Search will always be very important to digital marketing. The reason is very simple. The internet is structured to facilitate discovery of information. Search marketing makes products and services to be visible to prospective clients.

Websites that employ the best search engine optimization tactics will benefit from qualified web traffic. Actually, it is a known fact within digital marketing circles that over 85% of new visitors to a website come via search engines. Imagine this, Google processes over 40 000 searches per second and over 3.5 billion per day. This is huge by a stretch of the imagination.

#6. Podcasting

Podcasting is a new technique in the field of digital marketing used for promotion. Podcasting is the preparation and distribution of audio files using RSS to the computers of subscribed users. The files further uploaded to a digital music player such as iPod. Once a podcast is created it is registered with content aggregators for inclusion in podcast directories.

#7. More Videos

Videos during previous years act as an excellent medium of marketing a product or service. Videos can tell a user about the functioning of a product which text messages and images cannot. There is nothing better than using explainer videos for each and every process.

#8. Online Ads

People spend a lot of time surfing internet during their work and free time. Online ads are a useful digital marketing tool to promote your business or website on the web. Online ads are those that you see in between the pages of a website. You have heard of online marketing campaigns those are nothing but just online ads that are used for the promotion of a business or a website.


The key determinants of success in digital marketing trends for 2018 will be mastery of the following issues Mobile, Data Management, Social Listening, Creative Content and Search. However, it is instructive to note that continuous learning, research and attending workshops produces incredible results as well.

Aakriti Kapoor is the Digital Marketing Strategist at Digitaloitte, a top digital marketing company in India that provides digital solutions to various industries.