Why Content Marketing is Important for Startups in 2017?

content marketing

Are you a new startup looking to get your business noted and grow to its prosperity?

Marketing your brand is an assured and essential way! But how you can make the most out of it?

There are various ways to which you can resort in generating aware about your business. And technology is extensively being used in every sphere of advertising, out of which Content Marketing has emerged as a trending practice.


Moving away from traditional methods of advertising, content marketing not only involves the process of creating and sharing content for attracting customers but it is also done to build a brand’s recognition, generating leads and creating customers relationships and earning the trust of prospective clients.

Content Marketing includes various types of content such as:

  •         Blog and Articles posts
  •         Videos
  •         Audios
  •         Podcasts
  •         Infographics
  •         Case Studies
  •         EBooks
  •         Presentations
  •         Tutorials
  •         Newsletters
  •         Email
  •         Social Media Posts and much more.

Content Marketing is a way of giving information

This practice is not just limited to create awareness of a business’ offerings but also to inform and educate a company’s current and prospective customers which eventually increase the pool of audience that receives your content via social networking sites, or other online platforms. Including previous and current customers as your target audience can get them to renew their services and help you generate more leads for better revenue and ROI.

Content Marketing is Non-interruptive marketing

Content marketing is about communicating with people without selling to them. It’s in the form of non-interrupting advertising with an objective to provide relevant information so as to help them learn before making any purchase.

Content Marketing needs a good strategy

Content Marketing requires time to build customers trust. Since it’s not a direct mode of advertising, it requires a strategy to have effective results within your marketing plan. You should know your target audience well and formulate how your content can cater to their requirements. Following this would be to spread an impactful message to the audience within regular intervals.

Focus on relevant content

With the advancement of technology and social media forums, the content users prefer is also changing. Nowadays, focus is on “less-time and more-attention’ while creating content to attract people’s attention. There are no limits to creativity as long as it gathers relevant audience or for the best, goes viral.

What’s Trending in Content Marketing Industry?

One of the leading trends in content marketing is utilizing videos for promotional activities. Marketers are using technological add on such as Virtual reality to their video advertising campaigns. Videos can do wonders to your marketing goals since they are more engaging and don’t require much effort to watch. Today, Live Video is being used widely by all leading brands as it creates an impulsive response to your campaign by generating a quick urgency to watch. For instance, Social media platforms such as Facebook, Instagram and Snapchat have included ephemeral videos in their UI. according to a survey, More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.

Staying updated with the changes occurring on social media platforms and using a feature such as live video or ephemeral content can help your marketing campaign drive more traffic to your profile and reach out to a larger audience.


A complete and successful marketing strategy is that which includes effective software tools. Why do you need content marketing tools? Well, Google and other search engines are constantly updating their search algorithms so as to ensure that fresh and relevant content gets uploaded and acquire higher ranking position on SERPs. This calls for a need to employ the best of marketing tools and improve customer engagement with the company. Following are the most used content marketing tools:

  1. Outbrain
  2. Clear Voice
  3. Hubspot
  4. Buzzsumo
  5. Webtrends
  6. Ahrefs

They are used to create and optimize various types of content such as images, info graphics, texts and videos for different communication portals like online websites, blogs, social media sites, etc. These tools are advantageous for overcoming challenges within the content advertising and help marketers increase their revenue.


Content marketing has become necessary for all businesses, old or new. It is a remarkable way of engaging potential as well as existing customers. Not only leading businesses but startups are also drawing its benefits these days. In fact, according to a study, 8% of business marketers are planning to add Content Marketing to their advertising efforts in 2017.

If you are planning to scale your startup, strike the iron when it’s hot and add Content Marketing in your advertising strategy!

Gohita Basotiya is currently working as a Content Writer at Digitaloitte. She is a writer by day and a literary enthusiast by night, whose love for writing and reading has only been growing with every word she stumbles upon.