Top 5 Social Media Management & Analytics Tools of 2017

Social Media Management

Social networking allows individuals, businesses and other organisations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. With the world becoming digital in every way possible, it’s easy to see why digital media is gaining prominence among both consumers and businesses. Now, Social Media is the latest buzz in digital marketing. Almost all social media platforms are free to use, leaving you no excuse not to leverage this channel these days and it exposes your brand into bigger audiences. On the other hand, social media marketing is time intensive. Maintaining an interactive social media presence is a painstaking and time-consuming process.

Here are some amazing social media management tools of 2017:

1. Buffer

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. It’s a simpler and easier way to schedule posts, track the performance of the content and manage all the accounts in one place. It is mainly a social posting schedule for Facebook (profiles and pages), Twitter, LinkedIn (profiles and pages), Google+ and Pinterest. It gives you total control over your posting schedule without having to schedule every single post separately. It gives you total control over your posting schedule without having to schedule every single post separately. For many users, a free Buffer account is all they need to completely transform their social media presence.

2. Feedly

Feedly is one of the best services out there for managing multiple websites. It allows a webmaster to access all their websites through a single dashboard that has all the information and makes updating. Timely Google keyword alerts from this tool helps marketers create more user- friendly posts.

3. HootSuite

HootSuite is one of the best social media management tool. It saves time by managing all of your social media marketing efforts from a single dashboard. With HootSuite’s platform, you get the tools to manage all your social profiles and automatically find and schedule effective social content.

4. Post Planner

Post Planner helps you in creating engaging social media posts by predicting the audience behaviour. Discover new content by keyword, hashtag, Facebook page or Twitter handle. Gather your favourite content in one place. Save and combine your feeds into powerful streams. Create a personal library organised the way you want.

5. Social Flow

Social flows’ social advertising platform empowers marketers and agencies to build programs that are goal-based, ensuring they deliver the most impactful results. Through advanced targeted you are able to reach your desired audiences on Facebook and Twitter driving higher click-through rates and conversions.

Aakriti Kapoor is the Digital Marketing Strategist at Digitaloitte, a top digital marketing company in India that provides digital solutions to various industries.